Tracking

Overview

Flint Engine tracks email engagement through invisible tracking pixels and redirect-based click tracking. This data helps you understand how recipients interact with your campaigns.

How Tracking Works

Open Tracking

When a recipient opens an email, a tiny tracking pixel (1x1 pixel image) is loaded from the server:

• The pixel URL contains the campaign ID and recipient token
• Loading the pixel records an "open" event
• The server returns a transparent 1x1 GIF image
• The recipient sees nothing unusual in the email

Click Tracking

Links in emails are rewritten to pass through the tracking system:

• Original links are replaced with tracking redirect URLs
• When a recipient clicks, they are redirected to the original URL
• The click event is recorded with timestamp and recipient data

Tracking Endpoints

The tracking system uses these URL patterns:

Viewing Tracking Data

Navigate to Marketing → Tracking to see:

• Total emails sent
• Unique opens and open rate
• Unique clicks and click rate
• Unsubscribe rate
• Top clicked links
• Engagement by recipient

Campaign Reports

Each campaign has a detailed report at Campaigns → Report:

• Delivery rate (sent vs. bounced)
• Open rate (unique and total opens)
• Click rate (unique and total clicks)
• Unsubscribe count
• Engagement timeline
• Top performing links
• Recipient-level engagement data

Tracking Settings

Configure tracking in Marketing → Settings:

• Track Opens — Enable/disable open tracking per campaign
• Track Clicks — Enable/disable click tracking per campaign
• Global Defaults — Set default tracking preferences for new campaigns

Tracking Limitations

Be aware of these limitations:

• Open tracking requires email clients to load images (some block by default)
• Some email clients pre-fetch pixels, inflating open counts
• Click tracking does not work if recipients copy/paste URLs
• Privacy-focused email clients may block tracking entirely